E
Experience
Shoppers needed the playful Happy Pop personality to survive on smaller screens without making products, navigation, or checkout harder to use.
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Featured project
Design
Happy Pop.
We'd rework the information architecture and rebuild the current site around clarity, speed and a stronger path to enquiry, keeping what already works.
Featured project
Project brief01
The current website has clear room to improve on mobile experience, load speed and conversion.
The END approach02
N
Need
The priority was a faster mobile journey with clearer product discovery and fewer points of hesitation between landing and purchase.
D
Design
We reorganized the information, simplified the path to action, and shaped a responsive system that keeps the brand energetic while improving speed and clarity.
